Audience Explorer

Choose who you want to reach. See how many consented moms WOOP has today, and how many more we can bring you every month.

consented moms
data points
markets
100% consented dataEvery mom opted in. Nothing personal is shown in this tool.

How to read these numbers. WOOP is a B2B company. We recruit moms against client briefs, not across every age group all the time. What is on file reflects the briefs we have already run (a mom who was pregnant three years ago may now have a three-year-old). "We can add" is our capability if a matching brief came in. It is not a forecast of what will be acquired.

Choose a country

Choose a macro audience

Who you want to reach. A mom can sit in more than one macro audience

Choose a micro audience

Pick nano audiences

How wide and how deep our data goes

Change the country, macro or micro audience above and every chart here follows. Click a bar, a segment or a cell to jump straight to that audience.